If you were to use advertising to promote your business, what would you want the advert to achieve? Take 5 minutes to note down ONE objective for your next advert. Try to be as detailed as possible: will it attract x enquiries or generate y sales?
I want my next advert to: ……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
Put together some ‘calls to action’ to get people reading an advert to take the action that would meet your objective. This could be as simple as ‘get in touch’ or ‘buy this product now’, but try making it …
If you were to use advertising to promote your business, what would you want the advert to achieve? Take 5 minutes to note down ONE objective for your next advert. Try to be as detailed as possible: will it attract x enquiries or generate y sales?
I want my next advert to: ……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
Put together some ‘calls to action’ to get people reading an advert to take the action that would meet your objective. This could be as simple as ‘get in touch’ or ‘buy this product now’, but try making it …
Think about the following sorts of advertising. Which might work well for your business? Mark the ones you need to investigate and build them into your advertising plan:
Classified adverts
Directory advertising
Display adverts – national and local, magazines and newspapers
Vehicle advertising
Radio advertising
TV advertising
Internet banner advertising
Internet text link advertising
Adwords – pay per click
Advertising hoardings and posters
Cinema advertising
Direct mail
Get more ideas about how to use advertising in your business:
7 tips to give your ads the right focus
5 secrets of advertising to get results
It will take more than one advert
One advert is not going to bring your business hundreds of customers. It can take SEVEN views of your message before a potential customer buys, so use repeat advertising that people will see on a number of occasions, in various publications or on repeat visits to websites and back this up with PR and marketing. Consider offering a competition too for a further reminder about your offering to the readers.
Less is more
Focus on the one main outcome you want from your advert. Include a …
If you want to advertise your business, you’ll also want to have adverts that are well designed, with the right content and in the right places to get results. Here are some tips to make sure that your advertising budget is a great investment and that your advertisements have the right focus to generate sales for your business:
Be clear about who your potential customer is. Look at your existing customers and write down their average age, employment status, location, income etc. The more you know about who you are targeting the …
Hands up if you just a little bit scared of SALES!
Every business owner needs to channel their inner sales person occasionally, and there are some useful things we can all learn from sales techniques.
Do you use any of the following in your business? Could they help you?
Cross selling – offering people a relevant companion product or service at point of sale.
Up selling – would your customer like to go large?
Presentations – make sure your customers know all the benefits of what you offer.
Pitches – book time with a valuable client …
Have you got a plan to promote your business? With January fast approaching it is a good time to work out how you will increase sales in 2013. Make sure you have a range of ways to boost business planned for the next 12 months. Ideas to help you increase followers and drive sales include:
Competitions: Link up with other websites or print media to run a competition. This will introduce new people to your business who like what you offer.
Send out sample products with orders: if you are introducing a new product, …
Public Affairs is a way that many small businesses forget about when trying to raise their profile, yet political campaigning can help more people discover you, your business and your specialist interests and expertise.
Pick an issue that your customers and clients care about, that means something to you and your business. What needs to change? How will it help people? Here are 8 ideas to help you make a difference:
Research your topic. Who is campaigning already, what have they discovered?
Build alliances: a campaigning organisation can have a stronger voice than you …
Social media is a great way to promote your business BUT there are some simple mistakes to avoid. Here are 6 rules to help you make the most of this valuable communication channel:
You don’t want EVERYONE to follow you. Get clear about your target audience first.
Build relationships with your followers and listen to what they are saying via social media.
Understand your followers interests and respond to them – both in your posts and in your products/services.
Share, don’t sell.
Automate what you can (Try using tools like Tweetdeck, Twitterfeed, Hootsuite, Social Oomph)…
… …
Want a new way to build a list of people interested in your business? ‘Create an eCourse’ they say! If you’ve been advised to create an eCourse, you might be wondering
What an eCourse is?
Why you should create one?
And how to do it?
Our 7 Step Ecourse Workbook is what you are looking for. We will take you step by step through creating an ecourse.
The workbook covers:
Researching possible niches
Carrying out market research
Planning your eCourse content
Building your following
Creating content
Selling your eCourse
Creating further content and complementary products
Sign up for our FREE 7 Step Ecourse …
If you ask most people about ideas for promoting your business, they will talk to you about flyers and other printed materials. With the ready availability of high street instant printers, there is lots of scope for even the smallest business to create great promotional materials. Here are 8 tips to make sure you get it right:
First, consider the materials that are used every day within your business. Do they reinforce your current marketing campaign or back up your brand values?
Do you love your promotional materials? When you and your …
