PR Tips: Ideas for Press Releases

If you need some inspiration to come up with an angle for your press releases, we’ve compiled some of the things which you might want to include throughout the year:

• Seasons - You can also tie in a press release with a holiday or special occasion. Could your business do something related to Valentines Day, Fathers Day or school holidays?
• Charity work - Do not hide your light under a bushel if your business is making a donation to charity. A press release is a great way to let people know about community service, whether you offer training or apprenticeships to students or sponsor a local sports team.
• New products - New services or products: focus on the benefits to your customers and the publication’s readers.
• Achievements - Issue a press release when you or your employees are recognised for outstanding achievements or gain qualifications. Focus the release on how the award or qualification will help customers or clients.
• Business launch - Launch of your business, or business expansion — of interest to local papers and trade and business publications. You could also mention the launch of a new or updated website.

Our Easter present to you

ACEinspire wants to wish you all a happy Easter and thank you for your support. So as an egg-stra special gift to you, we are offering 50% off Antonia Chitty’s A Guide To Promoting Your Business.

Promoting your business is a big part of making your business a success and this book will help you learn the skills to maximise your business promotion

A Guide To Promoting Your Business  is for you if you are:

• Already have a business and are trying to grow 
• Starting a new business and would like to do your own PR
• Creating a PR plan
• Looking for ideas on how to get coverage for you business
• Trying to increase business sales
• Looking for more clients.

So don’t miss out on this egg-citing offer, visit ACE Business Training and enter AGTPYB to get your 50% off.

How a Marketing Mix can Boost Your Bottom Line Part 5

All this week we’ve been looking at the elements of an effective marketing mix

An effective marketing mix is one where all elements (product, place, price, promotion) are sending the same message and where the message fits with what what the customer desires. Knowing your target market and what they desire is imperative to being able to meet their needs.

Think about your target market, what are their needs?

Does your offering fulfil your customers needs?

Now consider your competition. Think about their marketing mix. Is it fulfilling customer needs? Is there a way you can gain competitive advantage by improving one of the p’s?

Finally, the marketing mix should fit with the resources and budget available to you. You may have to adjust your marketing mix to take into consideration your budget, don’t forget your marketing mix can be adjusted when more budget is available.

Join us for our free PR Webinar tonight

Doing your own PR can seem like a no brainer: invest your time and generate valuable coverage for your business. But what if your press release doesn’t get covered? You’ve wasted your valuable time – because as a business owner your time is truly irreplaceable.

In business, time is money – and so is press coverage. A mention in a magazine can be worth thousands of pounds: just read some media packs and check out the ad rates to discover just how much. What’s more, media coverage can enable you to reach people who wouldn’t discover your business. Some magazine or newspaper readers don’t check Facebook or browse the web: you can’t capture everyone via social media. You probably know a business owner yourself who regularly gets great media coverage and is reaping the rewards in increased sales and business profile… and you probably also wish that this was you!

If you want to discover why press releases don’t work and what you can do to make sure your releases DO generate coverage AND bring in business join a webinar with PR expert and author of A Guide to Promoting Your Business Antonia Chitty. You’ll discover the 5 reasons your press release isn’t getting coverage or bringing in business – and what YOU can do to change all that.

Join Antonia on Tuesday 13th March at 8pm GMT for a free webinar. 

Sign up below.

How a Marketing Mix can Boost Your Bottom Line Part 4

How does place fit into your marketing mix? Read on to find out why you need to consider place, and how it can help your business.

4. Place

Place relates to distribution channels for example retail outlets, transportation and I’d argue online that it relates to websites, sales pages, digital delivery of goods and even email lists.

Do all your distribution channels communicate your marketing message effectively? Are they all appropriately branded so the customer can immediately recognise when it’s you? This is as important online as it is offline. Online it may mean extending your brand to include a certain avatar or username for social media accounts.

How a Marketing Mix can Boost Your Bottom Line Part 3

This blog aims to bring you hundreds of low cost promotion ideas, just right for microbusinesses. Today, you can learn how promotion fits into the marketing mix.

3. Promotion

Promotions include advertising, direct selling, pr and all online forms of promotion. When considering promotions it’s about finding the right channels, those where your potential customers hear your message the loudest.

Think about where your potential customers congregate and make a list of the promotional opportunities available to you. Trial different promotional opportunities and monitor their efficiency and effectiveness.